Second-visit conversion
Second-visit conversion is the percentage of first-time customers who return for a second purchase within a set window, typically 30 or 60 days.
First visits are bought with marketing spend; second visits are earned with experience and a reason to return. A programme that lifts second-visit conversion compounds, because customers with two visits are far more likely to reach a third.
Practical levers: a reward that unlocks only on the next visit, a timed nudge two to three weeks after the first bill, and making enrolment take seconds at the counter rather than a form.
Track this without a spreadsheet
OrdrPro Loyalty identifies customers at billing, so metrics like this update on their own — with or without our POS.