Resources
Restaurant & retail loyalty glossary
The metrics and counter terms owners deal with every day, explained without jargon — with the formula where there is one, and what it means for repeat revenue.
SSSG (Same Store Sales Growth)
Growth in revenue from outlets that have been open for a comparable period.
Read definitionKOT (Kitchen Order Ticket)
The instruction sent from the billing counter to the kitchen for each order.
Read definitionKDS (Kitchen Display System)
A screen in the kitchen that replaces printed order tickets.
Read definitionDSR (Daily Sales Report)
The end-of-day summary of sales, payments, discounts and cash handover.
Read definitionAOV (Average Order Value)
Total revenue divided by the number of bills in the same period.
Read definitionRepeat customer rate
Share of customers who buy from you more than once in a period.
Read definitionSecond-visit conversion
Share of first-time customers who come back at least once more.
Read definitionCLV (Customer Lifetime Value)
Total profit you can expect from a customer over the whole relationship.
Read definitionChurn rate (lapsed customers)
Share of customers who stop buying within a defined period.
Read definitionRFM analysis
Segmenting customers by Recency, Frequency and Monetary value.
Read definitionLoyalty program
A structured scheme that rewards customers for repeat purchases.
Read definitionPoints liability
The value of issued, unredeemed loyalty points sitting on your books.
Read definitionBreakage
Points or rewards that are issued but never redeemed.
Read definitionÀ la carte
Menu format where each dish is ordered and priced individually.
Read definitionFood cost percentage
Cost of ingredients as a share of the revenue they generate.
Read definitionOmnichannel loyalty
One customer balance that works across every outlet and channel.
Read definitionWant these numbers tracked automatically instead of rebuilt in a spreadsheet every month? That is what OrdrPro Loyalty does at the counter.
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