Resources

Restaurant & retail loyalty glossary

The metrics and counter terms owners deal with every day, explained without jargon — with the formula where there is one, and what it means for repeat revenue.

SSSG (Same Store Sales Growth)

Growth in revenue from outlets that have been open for a comparable period.

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KOT (Kitchen Order Ticket)

The instruction sent from the billing counter to the kitchen for each order.

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KDS (Kitchen Display System)

A screen in the kitchen that replaces printed order tickets.

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DSR (Daily Sales Report)

The end-of-day summary of sales, payments, discounts and cash handover.

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AOV (Average Order Value)

Total revenue divided by the number of bills in the same period.

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Repeat customer rate

Share of customers who buy from you more than once in a period.

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Second-visit conversion

Share of first-time customers who come back at least once more.

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CLV (Customer Lifetime Value)

Total profit you can expect from a customer over the whole relationship.

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Churn rate (lapsed customers)

Share of customers who stop buying within a defined period.

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RFM analysis

Segmenting customers by Recency, Frequency and Monetary value.

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Loyalty program

A structured scheme that rewards customers for repeat purchases.

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Points liability

The value of issued, unredeemed loyalty points sitting on your books.

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Breakage

Points or rewards that are issued but never redeemed.

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À la carte

Menu format where each dish is ordered and priced individually.

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Food cost percentage

Cost of ingredients as a share of the revenue they generate.

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Omnichannel loyalty

One customer balance that works across every outlet and channel.

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Want these numbers tracked automatically instead of rebuilt in a spreadsheet every month? That is what OrdrPro Loyalty does at the counter.

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